Marketing

Marketing

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Program Description

The Marketing program is designed for students who are eager to enter the dynamic world of marketing across various sectors—private, public, and non-profit. Whether you’re interested in marketing, sales, digital marketing, or public relations, this program offers the knowledge and skills needed to embark on a successful career in marketing.

Graduates of this program will successfully complete the following learning outcomes:

• Demonstrate understanding of the principles of Marketing, Sales, Digital Marketing, Social Media Marketing, Branding, Community Marketing/Public Relations, and Advertising
• Demonstrate professional verbal and written communication
• Demonstrate understanding of graphic design theory and principles essential to marketing
• Demonstrate understanding of the legal issues of business and marketing
• Demonstrate computer and internet literacy, including an understand of how AI resources can benefit business efficiency
• Demonstrate an ability to gather and interpret business and economic data for marketing planning
• Demonstrate understanding of fundamental microeconomics' concepts of pricing decisions and market structures.
• Successfully apply marketing concepts in a real-world business environment 

Degree(s) / Certificates(s)

Title	Local Bachelor's
Marketing - A.A.S. Occupational Degree	-

Contact Information

Faculty/Staff Contact(s)