Brand Colors

Brand Colors

Beyond our logo, color is the most recognizable aspect of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive AWC brand.  These colors define who we are as an educational institution.

Primary Colors  

Colors are separated into two main palettes – Primary and Secondary.  

Primary colors are to be used as the main color indicator for all marketing materials.  

Matador Red and Sky Stone are brand-specific and should be first-choice considerations when selecting color elements for your project. Both colors define who we are as an educational institution. 

Brand Colors Matador Red and Sky Stone should always be dominantly displayed with 72–24% ratio, majority red. 

Accent Colors

Accent Colors – These should be your first choice for additional colors before requesting secondary colors. 

Secondary Colors 

Secondary colors are reserved for Marketing & Communication and special requests. These colors are always to be used in conjunction with primary colors and should not be used otherwise.  

Regional Colors 

Legacy Colors 

Legacy colors are reserved for Special events, Presidents’ Office, and the AWC Foundation. Please refer to the color wheel in the Quickstart Style Guide for usage.